Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And...
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score,...
View ArticleGoogle AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward. Google said, “ad extensions typically improve clickthrough rate and...
View ArticleGoogle Releases An Update To The AdWords Ad Rank Algorithm by @mattsouthern
Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a factor in their ad positioning decisions. Google...
View ArticleVideo Recap of Weekly Search Buzz :: October 25, 2013
I catch up on two weeks of search news after traveling in Israel for about a week, of course, I want you to register and attend SMX Israel in January. Google’s Matt Cutts gave his talk at PubCon this...
View ArticleWhat Google AdWords’ Ad Rank Update Means for Your Business by @LarryKim
This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into account the anticipated effect of your ad extensions...
View ArticleSearchCap: The Day In Search, October 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Webmaster Tools Adds “Security Issues” Section Google...
View ArticleGoogle Ad Rank Study: How The New Formula Is Impacting AdWords Performance
In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors in the expected impact of ad extensions and ad formats,...
View ArticleSearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray...
View Article5 Google AdWords Updates from 2013 to Master in the New Year by @LarryKim
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help...
View ArticleGray Hat Search Engineering
Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color of a button increased sales 183% or such. In many cases such...
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